With only weeks left before the momentous celebration of the legendary Ken & Barbie doll’s 60th and 62nd respective birthdays, we were tasked to create a very special activity for their adoring fans across Lithuania.

The creative approach had to be engaging enough to attract both kids and parents alike, offering appealing rewards, and delivering against key brand awareness goals. Achieving tangible results within a short time frame was the key challenge ― it seemed much easier to be ‘a Barbie girl in a Barbie world’ at the time!

We focused the campaign on a shiny and exciting new website for fans, barbeirkenas.lt, where they were invited to test their expertise on the two plastic personalities. By getting involved, participants could not only express their love for the characters, but also unlock an opportunity to take part in a special prize draw.

We sparked genuine excitement throughout the Ken & Barbie community on what were truly momentous milestones for the brand. A paid Instagram ad campaign and selected social media content partnerships with key family influencers supported the microsite, driving traffic and engagement during a key time.