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Mattel-Rimonne: Celebrating Ken & Barbie's Diamond Birthdays


With only weeks left before the momentous celebration of the legendary Ken & Barbie doll’s 60th and 62nd respective birthdays, we were tasked to create a very special activity for their adoring fans across Lithuania.

The creative approach had to be engaging enough to attract both kids and parents alike, offering appealing rewards, and delivering against key brand awareness goals. Achieving tangible results within a short time frame was the key challenge ― it seemed much easier to be ‘a Barbie girl in a Barbie world’ at the time!

A one-of-a-kind celebration

We focused the campaign on a shiny and exciting new website for fans,, where they were invited to test their expertise on the two plastic personalities. By getting involved, participants could not only express their love for the characters, but also unlock an opportunity to take part in a special prize draw.

We sparked genuine excitement throughout the Ken & Barbie community on what were truly momentous milestones for the brand. A paid Instagram ad campaign and selected social media content partnerships with key family influencers supported the microsite, driving traffic and engagement during a key time.

Key results

Average reach of influencer posts


Instagram users reached via Insta Stories


Unique users to the to the microsite

“The campaign was executed flawlessly, from powerful creative to timely technical implementation. We were impressed by how every step was thought through to the smallest detail.”

Laura Jerošenko
Marketing manager for Mattel brands in Lithuania