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Locatory.com reborn: Website refresh & brand identity work

Opportunity

Locatory.com is one of the fastest-growing aviation marketplaces for aircraft spare parts. With similar growth forecasted to continue, the brand challenged PAN-PAN to bring their brand & website into the present day, and ready for the future. Challenge accepted? Roger that!

Small steps — big changes

We started the journey by making subtle design amends to the Locatory.com logotype. Clean and effective results sparked new ideas for more significant changes: revamping the brand book, business presentations, and other commercial materials. Once we had the foundations in place, we were ready to overlay the key design assets to the Locatory.com website.

Major goals were to improve the user experience
(U/X), including search bar functions, and visual aesthetics (U/I). From brief to launch our dedicated team delivered the project in just under 2 months, with Locatory.com marketplace a more vibrant, modern, inviting, and user-friendly place to be. Offering additional functionality and content, the overall user experience is simpler, smoother, and more intuitive.

Key results
Easily accessible

Pricing of services and subscription options

More intuitive & clear

Navigation made possible with U/I design

Recognizable

Brand look across different commercial materials

“PAN-PAN quickly & professionally delivered this project to our brief, on time, and with near perfect results!”

Anton Andrusenko
IT Product Owner,
Locatory.com