In May 2021, all of Lithuania, and soon after the rest of Europe, was swept by ‘yellow fever’. Just before the Eurovision Song Contest, Lithuanian representatives, The Roop, initiated the Yellow Wave Challenge, inviting the entire country to support their entry, Discotheque, through user generated content.
Making KlasJet famous
Opportunity
We seized the opportunity with our long-term private air charter client, KlasJet, by planning, creating, and promoting a ‘blitz’ campaign that had natural synergy between KlasJet, Eurovision, and The Roop. In just 5 days we created a music video that captured the essence of the track and the Eurovision competition by connecting them to the glamour, prestige, and wow factor that KlasJet provide to their customers.
Key results
450,000
Views on key social media channels
3
Major Lithuanian TV broadcasters aired our content.
1st
Brand to initiate the ‘Yellow Wave’, inspiring personalities & other companies to follow worldwide.
“From concept to delivery, we needed quick turnarounds, but the standard of delivery remained impeccably high.”
KlasJet CEO
