Euro 2024: brands which ‘football came home’ for
You haven’t travelled back in time to 2003 with Arnold Schwarzenegger reprising his role as “The Terminator” in the third and fading instalment of the robotic franchise. However, we did think “Rise of the Machines” was an apt title to introduce the rapid development and heightened global interest in Artificial Intelligence (AI) during the first part of 2023. Secondly, it’s also important for us to get any associated puns and comparisons out of the way early doors. But you know what, they might “be back!” as we progress…see, it’s too easy!
Coming back to reality (for a second), we’re going to be exploring the key areas in which AI technology is already assisting marketers and creatives around the world, outlining the benefits and pitfalls as we go.
81% of marketing and IT leaders surveyed by data platform Lytics said their two departments will become more integrated over the next five years, while 66% of marketers plan to integrate AI into their marketing stack in the short-term future.

You haven’t travelled back in time to 2003 with Arnold Schwarzenegger reprising his role as “The Terminator” in the third and fading instalment of the robotic franchise. However, we did think “Rise of the Machines” was an apt title to introduce the rapid development and heightened global interest in Artificial Intelligence (AI) during the first part of 2023. Secondly, it’s also important for us to get any associated puns and comparisons out of the way early doors. But you know what, they might “be back!” as we progress…see, it’s too easy!
Coming back to reality (for a second), we’re going to be exploring the key areas in which AI technology is already assisting marketers and creatives around the world, outlining the benefits and pitfalls as we go.
81% of marketing and IT leaders surveyed by data platform Lytics said their two departments will become more integrated over the next five years, while 66% of marketers plan to integrate AI into their marketing stack in the short-term future.