LavTwins.

Creating a televised testimonial for basketball’s tallest twins.

407,000

Audience

€10,000

Funds raised

2nd

Lithuanian sports event of the year

Brief

• Create a legacy for the Lavrinovic Twins’ career finale.

• Bring together key players and staff from the players’ careers in a legacy event for two of Lithuania’s most iconic players.

• Unite the players’ closest family, friends, & colleagues spanning a 20-year career in the sport

Solution

• Produced an award-winning event that captured the imagination of a nation.

• Recruited TV3 as a live broadcast partner to promote and televise the event.

• Invited stars past and present from the NBA & EuroLeague to capture the public imagination and drive ticket sales.

• Selected a group of influencers to promote the event throughout Lithuania.

• Worked with key charities to donate funds to support Ukraine.

Watch the video