Creating a televised testimonial for basketball’s tallest twins.
LavTwins.
407,000
Audience
€10,000
Funds raised
2nd
Lithuanian sports event of the year
Brief
• Create a legacy for the Lavrinovic Twins’ career finale.
• Bring together key players and staff from the players’ careers in a legacy event for two of Lithuania’s most iconic players.
• Unite the players’ closest family, friends, & colleagues spanning a 20-year career in the sport
Solution
• Produced an award-winning event that captured the imagination of a nation.
• Recruited TV3 as a live broadcast partner to promote and televise the event.
• Invited stars past and present from the NBA & EuroLeague to capture the public imagination and drive ticket sales.
• Selected a group of influencers to promote the event throughout Lithuania.
• Worked with key charities to donate funds to support Ukraine.




